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Sep
9

TaylorMade Introduces r7® CGB MAX Limited Driver

Includes Three Changeable Shafts and Nine Movable Weights to Promote an Astonishing Range of Launch

Posted: 1/17/2008 4:21:33 PM

The TaylorMade-adidas Golf Company has introduced the r7 CGB MAX Limited, an advanced new driver engineered to flawlessly deliver the next level of driver adjustability by incorporating, into one club, TaylorMade® Movable Weight Technology™ (MWT™) and TaylorMade SelectFit Technology. With nine changeable weights and three changeable shafts included, the r7 CGB MAX Limited offers an astounding range of launch conditions.

TaylorMade has been the leader in golf club adjustability since 2004 when the company launched the revolutionary r7 quad driver, the first golf club to incorporate Movable Weight Technology. Since then TaylorMade has developed a variety of clubs with MWT including drivers, fairway woods, Rescue® hybrids and putters.

"Because different shafts promote different launch conditions, TaylorMade SelectFit Technology gives golfers the power to customize the driver and optimize the character of their shots by changing shafts," said Sean Toulon, TaylorMade's Executive Vice President, Innovation and Product Creation. "When you combine that with the shot-changing influence of TaylorMade's Movable Weight Technology, you'll find that the r7 CGB MAX Limited gives you more control over the shape and trajectory of your shots than any other driver."

The r7 CGB MAX Limited is a "Tour Van in a Box" that allows golfers to enjoy a customization experience similar to that offered to TaylorMade's Tour Staff professionals, which has helped make TaylorMade the #1 Driver on Tour since 2001. The r7 CGB MAX Limited kit comes in a beautifully designed box and includes a newly-developed titanium clubhead with three movable weight ports; three shafts, with distinctly different launch properties; two shaft-securing bolts; one 40 inch-pound torque wrench; nine movable weights and one headcover.

Each of the high-end, tour-proven shafts that come with the r7 CGB MAX Limited driver feature a distinctively different design to deliver a distinctly different type of performance. TaylorMade SelectFit Technology was developed to give golfers the ability to easily use these different shafts with the same clubhead. The shafts are secured to the clubhead with a single bolt, using the specially designed r7 CGB MAX Limited torque wrench.

The Fujikura® Rombax® shaft is standard-weight (75 grams) with a medium-firm tip, and is engineered to deliver low spin and a medium launch angle. It features Fujikura's renowned Rombax technology for increased stability and consistency.

The Mitsubishi® Diamana® White Board is lightweight (65 grams) with a firm tip and mid-section, and a softer butt-section. It's engineered to deliver exceptional stability through impact, reduced spin, a lower launch angle and excellent feel.

The Matrix Ozik XCon is ultra-light (55 grams) with a medium-soft tip, and is engineered to deliver added kick through impact and to promote a high launch angle and low spin-rate. It incorporates Matrix X-Axis Control to lower torque and increase stability.

In general, heavier shafts promote increased accuracy and control for players with high swing speeds, while lighter shafts promote faster swing speed for increased distance. Firm-tipped shafts can help aggressive swingers to attain a lower ball flight and discourage a right-to-left trajectory, both of which promote added control and accuracy. Medium- and softer-tipped shafts can help smoother swingers launch the ball on a higher trajectory.

"Within minutes, players can change shafts depending on the time of year, the state of their swing, weather or course conditions, or any other reason they feel will best serve their game," said Toulon. "What's critical is that TaylorMade SelectFit Technology gives them an easy and reliable way to switch from one shaft to another."

The r7 CGB MAX Limited also features TaylorMade's Movable Weight Technology (MWT), with three weight ports in the clubhead and a selection of nine weights – two 1-gram, a 4-gram, a 6-gram, an 8-gram, a 10-gram, a 12-gram, a 14-gram and a 16-gram – to provide a wide range of center of gravity (CG) locations to promote a variety of different shot shapes. TaylorMade testing indicates that the r7 CGB MAX Limited's Movable Weight Technology makes possible more than 6 millimeters of CG movement between the heel and toe, and it promotes up to 33 yards of trajectory change from side to side. Additionally, the multitude of launch condition options made possible by the broad array of included weights, combined with the choice of three shafts, makes it easier than ever for golfers to dial in longer and more accurate tee shots. The nine included weights allow for 357 CG locations. When you multiply that by three shafts, the result is an astonishing 1,071 possible sets of launch conditions.

The large titanium clubhead is triangular-shaped and deep-faced, and is slightly more rounded and traditionally shaped than the original r7 CGB MAX driver head. With an address footprint that is substantial and reassuring, the r7 CGB MAX Limited features an exceptionally deep-back CG location that makes it easy to launch the ball high and long. On the inside, the inner side of the clubface features TaylorMade's Inverted Cone Technology (ICT), which expands the area of the clubface that delivers faster ball speed, equaling more distance on off-center hits.

The new gray and black New Decade™ grip is made by Golf Pride for TaylorMade. The highly protective headcover incorporates a secure magnetic enclosure.

The r7 CGB MAX Limited driver and all that comes with it will be available at TaylorMade's retail partners in April at a manufacturer's suggested retail price of $999.


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